This is one of the most common questions. A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works within a company, without the full-time cost. The most common indicators that an organization would benefit from a fractional marketing leader or CMO are:

1) Current and future growth needs require direction and leadership of a senior marketing professional

2) The leadership team does not currently have depth in marketing experience

3) Budgetary constraints or organizational needs do not require an FTE for marketing leadership

Homewood Marketing provides Fractional CMO | Fractional Head of Marketing, Marketing Strategy, Market Research, and Marketing Traction (EOS®). HWM also provides leadership for special projects and campaigns. Neurodiversity Advocacy is an area of special interest for Homewood Marketing.

1) Strategy vs. Execution
-Traditional agencies provide tactical execution for individual campaigns or projects. Homewood Marketing provides strategic guidance, structure, and high-level leadership- involving, but not limited to, diagnosis of broken marketing functions, developing solid brand positioning, and building cohesive roadmaps.

2) Outcomes vs. Output
-Traditional marketing agencies deliver execution and fulfillment of campaigns and projects. Fractional marketing leaders, like HWM, take responsibility for the outcome of organizational marketing, with a primary focus on goal attainment and business objectives.

3) Pricing and Financial Models
-Traditional agencies often work from rigid pricing structures based on subscriptions and discounts with higher levels of volume and scope of work. Homewood Marketing bases fees and retainers ONLY on the proportion of work needed to fulfill the objectives of the engagement.

4) Integration with Your Team
-Traditional agencies operate as an external contractor, handing over the finished project requiring someone in-house to manage them. Fractional marketing partners like Homewood Marketing are embedded directly into your leadership team. Working alongside the founder, CEO, and/or existing employees, we collaborate and mentor team employees or help manage third-party vendors.

*5) Alignment with Business Goals
-Traditional marketing firms typically perform specialized and siloed programs. An SEO agency, for instance, focuses solely on organic traffic and may not be aligned with your overarching product launches or sales friction.

Homewood Marketing approaches marketing with an accountability to the overarching goals of the business, top of mind. Whether through ongoing mindfulness of quarterly rocks or review of the V/TO, the marketing remains accountable to business results.