Overview
Small business leaders have limited time and resources. Our strategic marketing services are designed with this in mind. We are a Minneapolis-based marketing practice that serves small business leaders by leveraging their brand identity and differentiated value proposition to accomplish specific business goals through market research, strategic marketing, and objective-driven campaigns.
At the Core
Our marketing practice is fueled by four Core Values:
- People-Centered
- Mission-Focused
- Data-Verified
- Growth-Oriented
We provide services in four main areas, though we bring a holistic business mindset to every client relationship that we engage. Whether you need a fractional CMO, a calculated marketing strategy, in-depth market research, or support with a marketing strategy for greater traction, we have the expertise and dedication to help you achieve your business goals.
Project Leadership | Marketing Direction | Fractional CMO
The fractional CMO engagement approach provides small business leaders with a partner to help them lead their marketing. Working collaboratively with the key stakeholders, and leading internal and/or outsourced marketing producers, we design and orchestrate strategic marketing with one or several specific measurable time-bound goals in our focus. Current needs may be:
- Non-existent or vacant marketing leadership due to Merger & Acquisition or interim business transitions
- Collaborative guidance and leadership of a new or recently formed marketing team
- Design, development, and accountability for a special marketing initiative or product/service launch
Marketing Strategy
Are you a business owner who wants to elevate your brand’s awareness and position your organization to lead the local market you seek to serve? Does it seem obvious to you that you are the leader in your sphere and yet your business’s pipeline has grown small? We work alongside your team to create a strategic approach that aligns with your goals and drives growth. Outcome goals include:
- Elevate your marketing efforts and align them with your new or existing objectives
- Enhance their competitive edge in their current industry market or a new or emerging market
- Achieve long-term success through the design and implementation of a marketing plan
Market Research
Who is your ideal client or customer? Which marketing channels are best for connecting with your target market? Not sure how to deliver your brand message to a new or different audience? Our Market Research is designed to uncover valuable insights and data to help you leverage your unique strengths. This service is essential for businesses that want to understand their market better, identify opportunities, and position their brand effectively. This looks like:
- Our business has encountered changing industry dynamics that have stifled our growth
- We are interested in growing our business by seeking to address an ancillary market
- Due to changes in our business, it has become difficult to attract the ideal customer
Marketing Traction
Are you a business owner utilizing Traction, the Entrepreneurial Operating System (EOS), Pinnacle, or a similar business operating system? Are you working with an Implementer and would like an EOS-minded marketing professional’s insights about how your Vision Traction Organizer (VTO) marketing tactics align with your organization’s goals? We form a strong partnership with EOS Implementers to help your organization attain your growth objectives through marketing that is accountable to your VTO.