Overview
At Homewood Marketing, we design marketing solutions to meet the strategic needs of small and medium-sized businesses (SMBs) to help them thrive. Our services are rooted in our core values of being People-Centered, Mission-Focused, Data-Verified, and Growth-Oriented; this means a no-compromise approach that every strategy we develop is tailored to meet your unique needs and drive sustainable success.
We provide services in four main areas, though we bring a holistic business mindset to every client relationship that we engage. Whether you need a fractional CMO, a calculated marketing strategy, in-depth market research, or support with a marketing strategy for greater traction, we have the expertise and dedication to help you achieve your business goals.
We love to collaborate with industry experts. Historically, we’ve worked with marketing agencies, individual businesses, non-profit organizations, fractional business professionals, EOS® Implementors and Integrators, M&A processes resulting in a new brand, and solopreneurs just starting their business. The ethos for our approach to collaborating with other subject matter experts is summed up in a favorite quote of ours; it comes from the legendary television social anthropologist, pastor, and human development specialist, Fred Rogers:
“As human beings, our job in life is to help people realize how rare and valuable each one of us really is, that each of us has something that no one else has- or ever will have- something inside that is unique to all time. It’s our job to encourage each other to discover that uniqueness and to provide ways of developing its expression.”
Fractional CMO
Our Fractional CMO services provide our partners with the strategic leadership of a Chief Marketing Officer on a fractional (part-time/contract) basis for an interim or long-term commitment. The role of a Chief Marketing Officer is to develop and provide oversight for the marketing team in an organization. The CMO sits at the leadership table and must also understand the interconnected parts that marketing plays with talent & culture, sales, business development, finance, and operations.
Few small businesses have the budget or demand of a full-time CMO. Many small businesses will eventually need a marketing manager or marketing director. Often the need for a CMO’s expertise will arise at a critical inflection point as an organization seeks to scale or grow.
This solution is ideal for small to medium-sized businesses that need expert guidance to develop and execute a comprehensive marketing plan. By leveraging our Fractional CMO services, you gain access to expertise to help you align your marketing efforts with your business objectives, optimize your marketing budget, and drive measurable results.
Marketing Strategy
Our Marketing Strategy services are designed to elevate you to a leadership position within your industry. We work alongside your existing sales, marketing, and business development teams to create a strategic approach that aligns with your goals and drives growth. This service is perfect for businesses if you’re seeking to
- Elevate your marketing efforts and align them with your new or existing objectives
- Enhance their competitive edge in their current industry market or a new or emerging market
- Achieve long-term success through the design and implementation of a marketing plan
Market Research
Our Market Research services uncover valuable insights and data to help you leverage your unique strengths. We utilize traditional and innovative research techniques and gather timely and relevant information to inform your marketing strategy. This service is essential for businesses that want to understand their market better, identify opportunities, and position their brand effectively.
Our in-depth research garners the necessary insights to make informed decisions to drive your business forward.
Marketing Traction
For businesses implementing the Entrepreneurial Operating System (EOS) or looking to align their marketing with their Vision Traction Organizer (VTO), our Marketing Traction services offer specialized support. We act as a partner to your EOS implementer and a fiduciary to your organization, ensuring that your marketing efforts are effective and aligned with your growth objectives.
This service is ideal for businesses seeking to maximize the impact of their EOS implementation and ensure that every team member contributes to the organization’s success.
Choosing Homewood Marketing means partnering with a team that understands your challenges, shares your vision, and is committed to helping you achieve your goals.